Frame the context, the benefits, the language clearly for a non-expert reader.

The web is undergoing a shift as significant as the arrival of mobile: that of generative artificial intelligence. Today, a large proportion of Internet users no longer search solely on Google. They ask questions to ChatGPT, Bing AI, or other assistants, and it is these tools that choose which companies to cite in their answers.

In 2025, having a strong brand identity is no longer a luxury reserved for large companies. It's an essential pillar for any organization, large or small, that wants to remain relevant, visible, and competitive in a constantly evolving digital environment.