Web design trends for 2025 to adopt for a visible and captivating site
Frame the context, the benefits, the language clearly for a non-expert reader.
Preparing your site for the AI era: the new challenge for online businesses
The web is undergoing a shift as significant as the arrival of mobile: that of generative artificial intelligence. Today, a large proportion of Internet users no longer search solely on Google. They ask questions to ChatGPT, Bing AI, or other assistants, and it is these tools that choose which companies to cite in their answers.
Why in 2025 it is essential to have a clear and scalable brand identity
In 2025, having a strong brand identity is no longer a luxury reserved for large companies. It’s an essential pillar for any organization, large or small, that wants to remain relevant, visible, and competitive in a constantly evolving digital environment.
Why is managing your website still (too) complicated?
Creating a website is often exciting at first. You choose a design, add a few pages, upload some photos… Then, slowly, things get more complicated. Changing a schedule. Updating an offering. Adding a new service. Changing an image. None of this should be difficult in 2025—yet it still is.